Say wow to Tru by Hilton Madison West, in the mix of it all near UW-Madison, CUNA Mutual, Exact Sciences, and lots of dining and shopping. Our efficient rooms include free WiFi, a large bathroom and a 55-inch TV with 150 channels. Dine on, travelers! Try the ‘Build Your Own’ breakfast bar with 30 sweet and savory toppings for cereal, bagels, oatmeal and more. Healthy, indulgent – your pick, all yum. You’ll find drinks, gourmet snacks and single-serve beer and wine at our 24/7 market. Our lobby is zoned for work and play. Veg with a book, grab a board game or shoot some pool. Tea, coffee and hot chocolate are always fresh and free. Affordable travel now comes with unexpected things – like certainty.